MSTRMND vs Square Loyalty: Built-In Loyalty or a Wallet Card That Works at Any Till?
MSTRMND vs Square Loyalty compares loyalty built into a point-of-sale with a wallet card that works at any till. Square Loyalty charges per location by how many loyalty visits you record. MSTRMND charges by plan. This page compares price, wallet support and fit.
Choose by sites and volume
- Check you use Square throughout
- Estimate loyalty visits per location
- Count your locations
- Compare the totals
Run both numbers.
MSTRMND vs Square Loyalty: the short answer
Square Loyalty is a loyalty feature for businesses that already use Square. Its UK page lists three prices per location by loyalty visits: £25 a month for up to 500 visits, £45 for 501 to 1,500 and £65 for 1,501 or more. MSTRMND is a separate loyalty system that works at any till and charges by plan: £31, £69 or £115 a month billed annually.
If you are already on Square, want the simplest setup and sell through Square only, its built-in loyalty is worth pricing. If you want a wallet card in Apple and Google Wallet, customer segments, WhatsApp notifications or a loyalty system that does not depend on one till, MSTRMND is built for that. We are MSTRMND, so read this with that in mind. Where the other product is the better fit, we say so. New to wallet cards? Start with our guide to digital loyalty cards.
What Square Loyalty offers
On its UK page, Square describes a digital loyalty programme where customers earn points and rewards redeemed in store or online. A loyalty visit counts when a customer enrols, earns a point or redeems a reward. Customers can join at the point of sale, through Square Online, via Square Invoices or with a shareable link. Points can be earned per visit, per amount spent or per item or category, and the page says customers can earn points even when they pay cash.
It lists automatic text notifications when points or rewards are earned, bonus-point promotions, loyalty-attributed sales data, integration with Square’s customer directory and Square Marketing email, and third-party integrations such as Mailchimp. It states no long-term contracts and a 30-day free trial. Apple Wallet is supported. Google Wallet is not mentioned on the page.
MSTRMND vs Square Loyalty at a glance
Facts about the other product come from its own public pages, checked 11 October 2026. Prices change, so check before you buy.
| MSTRMND | Square Loyalty (UK) | |
|---|---|---|
| What it is | Wallet loyalty system for any till | Loyalty feature for Square sellers |
| Price basis | By plan: locations, card types, clients | Per location, by loyalty visits |
| Published price | £31, £69, £115 a month, billed annually | £25, £45, £65 a month per location |
| Apple Wallet | Every plan | Supported |
| Google Wallet | Every plan | Not mentioned on its page |
| Reward types | 8 card types | Points and rewards |
| Trial and contract | Book a call | 30-day free trial; no long-term contract |
How the pricing scales
Square’s price depends on loyalty visits, per location, per calendar month. A quiet shop that records fewer than 500 loyalty visits a month pays £25 for one location. A busy venue that passes 1,500 visits pays £65. If you run five locations, each is priced separately.
MSTRMND’s Grow plan covers 5 locations for £69 a month billed annually, and Business covers 10 for £115. At one location with modest volume, Square’s lowest tier is cheaper than MSTRMND’s Starter at £31. At several locations or higher volume, a flat plan becomes the lower cost. The break-even depends on your visits and sites, so run your own numbers.
Square Loyalty’s per-location price by visits
Each tier is per location, per calendar month. A visit counts when a customer enrols, earns a point or redeems a reward.
Source: Square’s UK loyalty page, checked 11 October 2026.
MSTRMND vs Square Loyalty: where Square Loyalty is the better choice
- You already use Square for payments and want one system.
- You have one location with modest volume, where £25 a month is the lowest published price.
- You want points earned on cash payments, which it states.
- You want no commitment, with no long-term contracts and a 30-day free trial.
- You want loyalty tied directly to your Square sales data.
MSTRMND vs Square Loyalty: where MSTRMND is the better choice
- You do not want loyalty tied to one till. The wallet card works at any till.
- You want Apple Wallet and Google Wallet cards on every plan.
- You have several locations, where a flat plan can cost less than per-location pricing.
- You want customer segments, WhatsApp and geo-push from the card.
- You want eight card types, including cashback, referral and membership.
Questions to ask each vendor before you sign
To settle MSTRMND vs Square Loyalty on your own numbers, ask these of each.
- How many loyalty visits will I record each month at each location? A visit counts when a customer enrols, earns a point or redeems a reward.
- What is billed per location, and what happens when one location passes a tier?
- Is Google Wallet supported? Square’s page mentions Apple Wallet only.
- What is charged after the 30-day trial?
- Can I run the programme at tills that are not Square?
For MSTRMND, the plan is flat across its locations, and the wallet card works at any till.
How to decide in ten minutes
- Check whether you use Square for all payments.
- Estimate your loyalty visits a month per location.
- Count your locations.
- Check whether you need Google Wallet support.
- Compare the total at your volume.
Frequently asked questions
Is MSTRMND an alternative to Square Loyalty?
For venues that want loyalty independent of their till, yes. Square Loyalty is a feature for Square sellers, priced per location by loyalty visits. MSTRMND works at any till, including Square, with a wallet card on Apple Wallet and Google Wallet, and plans sized by locations, card types and clients.
Which is cheaper, Square Loyalty or MSTRMND?
For one location with under 500 loyalty visits a month, Square’s £25 is lower than MSTRMND Starter at £31 billed annually. For five locations, five times £25 is £125 a month at Square’s lowest tier, against £69 for MSTRMND Grow. Your visits and sites decide it, so run both calculations.
Does Square Loyalty support Google Wallet?
Its UK page says Apple Wallet is supported and does not mention Google Wallet. MSTRMND issues both Apple Wallet and Google Wallet cards on every plan. If many of your regulars use Android, check Square’s current Google Wallet support before you decide.
Can I use MSTRMND at a Square till?
Yes. The wallet card works at any till. Staff take the payment in Square and scan the wallet card with the Scanner App, which is included on every plan. A native Square link for MSTRMND is planned for Q4, and API and webhooks on the Business plan connect Square activity today.
Key takeaways
- Square Loyalty is a feature for Square sellers, priced per location by loyalty visits: £25, £45 or £65.
- MSTRMND works at any till and charges by plan: £31, £69 or £115 a month billed annually.
- One location with low volume favours Square’s lowest tier. Several locations favour a flat plan.
- Square’s page mentions Apple Wallet and not Google Wallet. MSTRMND includes both.
- MSTRMND can run at a Square till today with the Scanner App.