MSTRMND vs Smile.io: Shopify Points Programme or In-Person Wallet Card?
MSTRMND vs Smile.io is a question of where your customers buy. Smile.io is a points and rewards app built for Shopify stores, with a free plan. MSTRMND is a wallet card for venues with in-person regulars. This page compares plans, limits and cost.
Choose by where you sell
- Check where sales happen
- Count orders if online
- Decide if you need a wallet card
- Compare the total
A Shopify store and a salon need different tools.
MSTRMND vs Smile.io: the short answer
Smile.io’s pricing page is built around Shopify: it shows “Built for Shopify”, plans limited by monthly orders, and a Get Started button that goes to the Shopify App Store. MSTRMND has no Shopify app and no order cap. It is built for businesses where the customer is standing at your counter, and its plans are limited by locations, card types and clients.
If you run a Shopify store and want a points and referral programme with a free starting point, Smile.io is built for that. If you run a salon, barbershop or café, it is not the tool you need. We are MSTRMND, so read this with that in mind. Where the other product is the better fit, we say so. New to wallet cards? Start with our guide to digital loyalty cards.
What Smile.io offers
Smile.io lists six plans. Free is $0 with 200 monthly orders and includes points and referrals, discount and free-shipping rewards, full branding and multiple languages. Essential is $15 with 500 orders. Standard is $79 with 1,000 orders. Growth is $199 with 2,500 orders. Plus is $999, billed annually, with 7,500 orders. Enterprise is by quote. The page shows a dollar sign without naming the currency.
Features build up the ladder: free product rewards and a loyalty page on Essential, subscription and gift card rewards on Standard, a VIP programme on Growth, and API access with priority support on Plus. Overage on Growth is $20 per 100 extra orders and on Plus $5 per 100.
MSTRMND vs Smile.io at a glance
Facts about the other product come from its own public pages, checked 11 October 2026. Prices change, so check before you buy.
| MSTRMND | Smile.io | |
|---|---|---|
| Built for | Venues with in-person regulars | Shopify stores |
| Entry price | £31 a month, billed annually | Free plan; paid from $15 a month |
| Top published price | £115 a month, billed annually | $999 a month, billed annually (Plus) |
| What limits the plan | Locations, card types, clients | Monthly orders: 200 to 7,500 |
| Wallet cards | Apple Wallet and Google Wallet, every plan | Not named on its pricing page |
| Free plan | No. Book a call | Yes: $0, 200 orders a month |
| API | API and webhooks on Business | API access on Plus |
Why an order cap matters
An order cap fits an online store, where each order is a countable event. It fits a venue badly. A café that serves two hundred drinks a day has no sensible monthly order count to size a plan to, and a barber books by appointment, not by basket.
MSTRMND sizes plans by what a venue actually has: how many locations, how many card types and how many clients. A single-site salon on Starter is limited to 100 clients, and a busy café will want Grow or Business. The unit matches the business, which keeps the price predictable.
Smile.io’s monthly order allowance by plan
The order cap rises with each plan. MSTRMND has no equivalent, because it sizes plans differently.
Source: Smile.io’s pricing page, checked 11 October 2026.
MSTRMND vs Smile.io: where Smile.io is the better choice
- You run a Shopify store and want loyalty inside it.
- You want a free plan to start with, up to 200 monthly orders.
- You want earning rules tied to online behaviour, such as orders and referrals.
- You want a low-cost start at $15 for a growing store.
- You expect to scale into a plan with API access and priority support.
MSTRMND vs Smile.io: where MSTRMND is the better choice
- Your customers visit in person, and you want a card in their phone wallet.
- You want Apple Wallet and Google Wallet cards on every plan.
- You do not want an order cap. Plans are sized by locations, card types and clients.
- You want WhatsApp, segments and geo-push on Grow and Business.
- You want published UK prices in pounds.
Questions to ask each vendor before you sign
Before you settle MSTRMND vs Smile.io, put these to each vendor in writing.
- Which plan do my monthly orders put me on, and what happens at the cap? Smile.io shows overage of $20 per 100 extra orders on Growth and $5 per 100 on Plus.
- In which currency are the dollar prices charged?
- Which features sit on which plan? The ladder adds them step by step.
- Are wallet cards offered, and on which plan?
- What does migration from my current tool involve?
If you take orders online and in person, ask each vendor how it would treat both. That question often settles it.
How to decide in ten minutes
- Check where your sales happen: online or at a counter.
- Count your monthly orders if you sell online.
- Check which plan that count lands on.
- Decide whether you need a wallet card from the first visit.
- Compare the total at the tier you would use.
Frequently asked questions
Is MSTRMND an alternative to Smile.io?
For venues with in-person regulars, yes. Smile.io is a points and rewards app built for Shopify stores, with plans sized by monthly orders. MSTRMND issues a wallet card from the first visit and sizes plans by locations, card types and clients. If you run a Shopify store and want loyalty inside it, Smile.io is built for that.
Does Smile.io have a free plan?
Yes. Its pricing page lists a Free plan at $0 for up to 200 monthly orders, with points and referrals, discount and free-shipping rewards, full branding and multiple languages. MSTRMND does not have a free plan. Its Starter plan is £31 a month billed annually, for one location with one stamp card and up to 100 clients.
Which is cheaper for a small shop?
It depends on what you sell and where. For a small Shopify store, Smile.io’s free or $15 plans may suit. For a salon or café with in-person regulars, Smile.io’s order caps do not map well to how you trade, and MSTRMND’s Starter at £31 a month billed annually fits one location. The two are priced in different units.
Can MSTRMND work with a Shopify store?
Yes, through the API and webhooks on the Business plan, with a developer or an automation tool. Orders can then add to the same wallet card customers use in a shop. It is a build, not an app install. If you only need an on-site points widget, a dedicated Shopify loyalty app is simpler.
Key takeaways
- Smile.io is a Shopify points and rewards app with a free plan and plans sized by monthly orders.
- MSTRMND is a wallet card for in-person regulars, sized by locations, card types and clients.
- A café or barber has no sensible monthly order count, so an order cap fits poorly.
- Smile.io’s pricing page does not name wallet cards. MSTRMND includes them on every plan.
- Compare the tier you would actually use, not the headline price.