MSTRMND vs LoyaltyLion: Shopify Loyalty or a Wallet Card for In-Person Regulars?
MSTRMND vs LoyaltyLion is a choice between ecommerce loyalty and a wallet card for in-person regulars. LoyaltyLion is built for Shopify brands. MSTRMND is built for venues. This page covers plans, wallet support and price, and who each fits.
Choose by where you sell
- Check where sales happen
- Decide if the wallet is central
- Check the caps
- Compare the total
A wallet add-on and a wallet product are different things.
MSTRMND vs LoyaltyLion: the short answer
LoyaltyLion focuses on Shopify. Its pricing page lists a Classic plan at $199 a month with 500 orders, an Advanced plan and a Plus plan by quote, a Klaviyo integration and a wallet loyalty pass as an optional paid add-on. MSTRMND is aimed at venues where customers walk in, with the wallet card included on every plan.
A Shopify brand that sells mainly online should look at LoyaltyLion first. A salon, barbershop or café should look at MSTRMND. A brand that does both has a more interesting choice, covered below. We are MSTRMND, so read this with that in mind. Where the other product is the better fit, we say so. New to wallet cards? Start with our guide to digital loyalty cards.
What LoyaltyLion offers
LoyaltyLion’s pricing page shows three plans. Classic is $199 a month with 500 orders, a branded loyalty page, prebuilt earning rules, a Klaviyo integration with email flows and onboarding support. Advanced adds VIP tiers, points on product pages, enhanced Shopify point-of-sale for multiple locations and translations. Plus adds AI-recommended rewards, advanced Klaviyo events, automated flows and quarterly strategic advice. Advanced and Plus are priced by quote.
It lists a 14-day trial through the Shopify App Store and recommends a free plan for stores processing 400 or fewer orders a month. It cites more than 100 integrations and a developer portal. Loyalty Pass, for Apple or Google Wallet, is an optional paid add-on on all plans. The page shows a dollar sign without naming the currency.
MSTRMND vs LoyaltyLion at a glance
Facts about the other product come from its own public pages, checked 11 October 2026. Prices change, so check before you buy.
| MSTRMND | LoyaltyLion | |
|---|---|---|
| Built for | Venues with in-person regulars | Shopify brands |
| Plans | Starter, Grow, Business | Classic, Advanced, Plus |
| Published price | £31, £69, £115 a month, billed annually | Classic $199 a month; Advanced and Plus by quote |
| What limits the plan | Locations, card types, clients | Monthly orders; Classic includes 500 |
| Apple and Google Wallet | Included on every plan | Loyalty Pass, optional paid add-on |
| Integrations | Toast; API and webhooks on Business | Klaviyo, Shopify POS, more than 100 others |
| Trial | Book a call | 14-day trial via the Shopify App Store |
Wallet cards: included or an add-on
This is a meaningful difference. In LoyaltyLion, the wallet pass is an optional paid add-on to an ecommerce programme. In MSTRMND, the wallet card is the product: Apple Wallet and Google Wallet cards come on every plan, and everything else is built around it.
If the wallet card is central to what you want, you will pay for an add-on in one and not in the other. If a wallet card is a nice extra to a Shopify store’s points programme, LoyaltyLion’s add-on may be exactly right.
What each plan is limited by
The units differ, so the bars compare the number of tiers each product shows, not the size of the limits.
Source: each product’s pricing page, checked 11 October 2026.
MSTRMND vs LoyaltyLion: where LoyaltyLion is the better choice
- You are a Shopify brand and want loyalty inside your store.
- You want points on product pages and a branded rewards page on the site.
- You use Klaviyo and want loyalty events in email flows.
- You want Shopify point-of-sale support for several locations, on Advanced.
- You want a free plan or trial to test with a small store.
MSTRMND vs LoyaltyLion: where MSTRMND is the better choice
- Your customers visit in person, and the card should live in their phone from the first visit.
- You want the wallet card included on every plan, not as an add-on.
- You want a published price in pounds: £31, £69 or £115 a month billed annually.
- You want WhatsApp, segments and geo-push for regulars.
- You run a salon, barber or café and your orders are not counted in a monthly order cap.
Questions to ask each vendor before you sign
To settle MSTRMND vs LoyaltyLion, ask each vendor these, in writing.
- What does the wallet pass add-on cost, and what does it include? LoyaltyLion lists it as optional.
- What happens if my store goes over the order cap? Its FAQ describes a review when a store passes its threshold by more than a quarter.
- Which plan do I need for Shopify point-of-sale across several locations?
- In which currency are the dollar prices charged?
- What does the free plan include, and where does it stop?
For MSTRMND, the equivalent questions are about locations, card types and clients, and we answer them on a call.
How to decide in ten minutes
- Check where your sales happen and on which platform.
- Ask whether the wallet card is central or an extra.
- Check order caps against how many orders you take.
- Compare the total with any add-ons you need.
- If you sell both ways, price one tool against two.
Frequently asked questions
Is MSTRMND an alternative to LoyaltyLion?
For venues with in-person regulars, yes. LoyaltyLion is built for Shopify brands, with loyalty inside the store, product-page points and Klaviyo email events. MSTRMND issues a wallet card from the first visit and adds WhatsApp, segments and geo-push on higher plans. A brand that sells both ways should compare carefully.
Does LoyaltyLion have wallet cards?
LoyaltyLion lists Loyalty Pass, for Apple or Google Wallet, as an optional paid add-on on all plans. In MSTRMND, Apple Wallet and Google Wallet cards are included on every plan and are the core of the product. Check LoyaltyLion for the add-on’s current cost and features.
Which is cheaper?
They are priced differently. LoyaltyLion’s Classic plan is $199 a month with 500 orders and Advanced and Plus are by quote. MSTRMND is £31, £69 and £115 a month billed annually, limited by locations, card types and clients. Because the units differ, compare the tier you would actually use, including any add-ons.
Can I use MSTRMND with a Shopify store?
Yes, through the API and webhooks on the Business plan, with a developer or an automation tool such as Zapier or Make. Orders can then add to the same wallet card customers use in a shop. It is a build, not an app install, so it suits brands with a clear rule.
Key takeaways
- LoyaltyLion is built for Shopify brands. MSTRMND is built for venues with in-person regulars.
- LoyaltyLion lists its wallet pass as an optional paid add-on. MSTRMND includes wallet cards on every plan.
- LoyaltyLion plans are limited by orders. MSTRMND plans are limited by locations, card types and clients.
- MSTRMND publishes all three prices. LoyaltyLion publishes Classic at $199.
- A brand that sells both ways can feed Shopify orders to a wallet card through the API.